Suite171’s Weblog

With the economic slow down, there are less consumer dollars up for grabs.  So how can you make sure that those precious dollars come to you?  How do you make the most out of your marketing without spending more than you can afford in this economy?  You have to get aggressive with your online marketing and use every resource available to you.  There are free resources and there are paid resources, but none will do more to reach your online consumer than a properly designed website. 

Recently we re-designed a website that required national listings.  Uncle Bob’s Trailers and RV’s sells and delivers a variety of trailers and trucks to an international customer base.  So they needed to have good search placement all over the US and Canada.  We re-designed their site to include a large amount of content by using their inventory to increase their page count.  As a result, their new website had exceptional placement on a national scale in less than two weeks.  When Google updates its listings, the website will see even higher placement.  Hits and customer inquiries to the Uncle Bob’s website have more than quadrupled in the two weeks since the new site was published.

What we have provided with this re-design is the ability for Uncle Bob’s to increase their customer leads and decrease their pay-per-click budget.  They are now getting more for less. 

Getting more for less is the key to succeeding in a shrinking economy.  Online marketing is the key.  Think about this… Gas prices are increasing, so consumers are spending less, are driving less, and are finding ways to save money any way they can.  As a result, online “shopping” is increasing.  Instead of running from store to store, or business to business, consumers are first looking online for what is available in their community.  Online shopping is not confined to pay online, but also includes big purchase research and service provider research.  There is no business today that doesn’t need to be online.  If you’re not online, you are losing a percentage of the shrinking consumer dollars to your competition. 

To find out how you can get more for less, call Suite 171 today at 7801-478-5955.

The best piece of advice to receive when you’re having a new website built is to make sure that a search engine expert is in on the process so that your site is built for natural search placement from the start. At Suite 171, we have expert search engine optimization experience and we know what works for great natural search engine placement.

Why is natural search engine placement a top priority? It’s to save you money in the long run. Think about it. Why do you have a site? You have a website to increase business. If your site cannot be found, it is not increasing your business, no matter how great your site looks. If your website is built in flash with amazing graphics, or your content is embedded inside the graphics, you may have a great looking site that no one will see, because search engines can’t find it naturally.
           
If you’re looking to be found online feel free to ask us how.

Here’s my point. Say you have this beautiful site that the search engines can’t find because all of your content is embedded in your graphics. Now how do people find you? They find you by already knowing your business name or through your traditional marketing efforts of your website address. You pay to have your business cards printed with your web address; you pay to put ads that include your web address in the paper, in magazines, on TV, on radio, and other places; you pay for brochures that you then pay to mail to a mailing list that you’ve paid to receive, and the list goes on. You are paying and paying and you are working hard to get people to visit your website.

Whether you’re thinking of a new website, a site redesign, building leads, or campaign tracking, we can help.

Imagine this alternative…

Your website has been properly built and optimized for natural search engine placement. Joe Public, and many others just like him, is looking for the product or service that you provide. He types it into a web search and your site appears among the top 25 listings. He clicks on your site and reads about you, sees your terrific call to action and fills out the contact form to get more information from you. You now have a qualified lead from someone that is truly interested in being contacted by you. You didn’t have to work hard to get it because your site has been set up to do all the hard work for you. Doesn’t this sound more attractive than how hard you thought you had to work at getting customers?

Can you get better results from your website? Contact Suite171 today to learn more.

What makes us special?

We understand most businesses are looking for something affordable but also a return on their investment. Our service and support is 2nd to none, and like to build business relationships.

The approach to marketing on the Internet and the approach to traditional marketing are two very different animals.  Traditional Marketers strive to find a publication or media source that reaches a target demographic, either by age, gender, income, interest or other that best fit the product’s target market.  It is a constant subtraction game, narrowing the field from “everyone” down to a specific demographic who read a specific publication, and even then there is no guarantee the consumer will take notice the advertisements. 

Internet marketing is the exact opposite.

Internet marketing starts with a consumer who is looking for something specific in a search.  The search then finds relevant information from the web and presents it to the consumer.  Here the consumer is actively looking for the product or service.  It is the internet marketer’s strategy to place their product in front of the consumer when they are looking to buy.  According to Internet World Statistics, 71.4 % of the US population uses the Internet.  Of those internet users, the US Bureau of Labor Statistics found in a 2003 study, 67.1% of managers and professionals use the Internet at work.  In the last 5 years, those numbers have surely grown, so we can only assume that your target customer is online, either at home or at work. 

Traditional Marketing uses demographics to attempt to narrow a large population down to a targeted ‘potential’ viewer.

Internet Marketing is the opposite, requiring no demographics, because the targeted viewer (consumer) is the one searching for the specific content.

Suite 171 will help you understand the differences between how you market “offline” and how you must market online.  We will also help you understand how to use what you’re already doing in your traditional marketing to increase your online effectiveness.  The two different approaches to marketing can and do work well together and Suite 171 can show you how to make it happen.